Thursday Throwback: No, Your Wedding Invitations Do Not Need To Match Your…

March 15, 2012 § 3 Comments

Today’s throwback post looks at something that I hope is slowly changing in the wedding industry – matching every dang thing to your bridesmaids’ gowns or flowers or [insert details here]. It’s just not necessary and sometimes it can actually be crazy-cheesy looking too. My advice – choose what you love, don’t be limited by “matching” every single thing. Your guests probably won’t notice anyway (truth).

We’re going to talk about a phenomenon in the wedding industry in general, and definitely in the stationery business…let’s call it, “Matchy-Matchy Syndrome”.

I will agree that they heyday of “Matchy-Matchy-ness” has passed (the ’80s anyone?); but, like the stink of an old piece of gorgonzola, it lingers long after it’s time has passed.

Need proof? I still have clients who come to me and insist that their invitations match their insert-wedding-detail-here exactly. Usually it’s bridesmaids dresses, sometimes flowers, sometimes linens, and yes, they bring swatches. Lots of swatches. And they insist that it NEEDS to match exactly. No amount of coercion on my part will convince them.

Yes, I expect that cut-rate big-box wedding dress retailer to sell invitations that match their bridesmaids dresses – not a big surprise. But, when I’m running a business called “Hip Ink” and have clients who come to me with their strict “Matchy-Pants” on, you’d best believe that it is still a rampant issue in the wedding world.

Who was it, I wonder, who determined that everything needed to match exactly? Because if I catch him, I’ll tell you right now, I can’t be held responsible for what I’ll do.

I’m gonna be straight about it ladies (and gentlemen):

Your wedding invitations do NOT need to match your bridesmaids dresses. Or anything else for that matter.

I don’t really have an issue with someone who *really* wants to incorporate the same colour into their invites; but, it seems to be the easy go-to thing to just say, “well, let’s make them match the whatever“.

Believe me when I tell you that no one is going to receive your invitation and say, “Oh wow, chartreuse, can’t wait to see the matching bridesmaids dresses”. No one is going to show up at your wedding with their invite, pick up the tablecloth and say, “Tsk tsk, this is clearly royal blue, not cerulean!”. No one is going to gasp, “Oh, the horrror”, when they realize that your ranunculus centerpieces aren’t the same shade of pink as your invitation envelopes. And if by chance they do, trust that therapy is in order.

Yes, your invite should evoke the same feeling as your event, the same general tones, but they don’t have to match in every aspect exactly. In fact, there is something to be said for the element of surprise – no need to give away your whole colour scheme with your invitations. Maybe you are having a bright yellow, fuchsia and deep purple colour scheme (yes!) – why not choose one of those colours to show off on your invites? Yellow and Grey anyone? Maybe sneek in one of those other colours in a small way – just a hint. Or maybe go for shades or tones of those colours – more or less intense than the colours you’ll be using in your decor etc.

No, you are certainly not breaking the cardinal rules of invitation design by wanting your invitations to match your ________, but consider the all the possibilities you are shutting out by not at least considering something just a bit different.

And hey, while you’re at it – consider the fact that the pieces of your invitation suite don’t need to match either. Yep, I said it…and lots of people are doing it these days. And if everyone else is doing it, then…wait, nevermind.

Keep watching this space and you’ll see some of own clients who have shed the mantle of “Matchy McMatcherson” and embraced being just a little bit different!

§ 3 Responses to Thursday Throwback: No, Your Wedding Invitations Do Not Need To Match Your…

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